OUR STORY
From one academy in Korea to three countries.
Master Lee began teaching the abacus in Korea, where her academy grew from 2006. Korean TV shows such as SBS Star King and KBS2 news featured her students and her method.
In 2014 she brought the program to the USA as Abakidz, teaching in New York and New Jersey and in more than a dozen schools. In 2023 she opened Genikidz Indonesia in Jakarta. Since September 2025, Genikidz has welcomed families at Lotte Mall Kuningan, South Jakarta.
Genikidz comes from “Genius Kidz”. We believe every child has great potential, and a strong foundation in thinking helps them reach it.
VISION AND MISSION
Empowering young minds.
Our vision
To empower young minds by giving them the tools they need to excel in mathematics and critical thinking. Every child has the potential for greatness, and our programs are designed to unlock it.
Our mission
To provide exceptional abacus programs, create a stimulating learning environment that speeds up cognitive growth, and help children build the thinking skills that last a lifetime.
OUR FOUNDER
Master JeongHee Lee
Born and raised in South Korea, Master Lee began the abacus in 5th grade, at about age 11. In her first year of high school she reached the 11th Dan, the highest grade in abacus. Known in Korea as the “Mental Math King”, she has taught more than 10,000 students in Korea and the USA and created curricula for schools in both countries.
She believes mastering the abacus is not about becoming a human calculator. It is about training the brain, which builds the confidence to do anything.
“My sole purpose is to put an abacus in every classroom, and to share my love of math with the world.”— Master JeongHee Lee
Certified titles and records
IN THE MEDIA
Featured on TV and in newspapers in Korea and the USA.
TRUSTED BY SCHOOLS
Programs run in schools across New York and New Jersey.
In 2014 Master Lee taught a 4-week abacus program at the Englewood Public School District summer program. A teacher reported “an amazing improvement in the students’ ability to focus.”
- Avenues The World School
- Hudson Way Immersion School
- Dr. John Grieco Elementary School
- P.S. 001 Courtland St School
- PS 154
- PS 65 Mother Hale Academy
- Community School 92
- Zeta Charter School
- JHS 162
- Junior High School 88
- Dwight Englewood School
- Corpus Christi School
- Hillside Elementary School